Business Planning – Do You Make These 5 Marketing Mistakes?

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you’re stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.

Mistake #1: Winging it

Ever hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses “wing it” whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalized Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise… you will save time AND headaches in the long run.

Mistake #2: Giving Up Too Easily

What would we do without instant gratification today? Searching for answers literally takes seconds on our computers or cell phones. We have access to more knowledge at our fingertips than we could have imagined 10 years ago. Technology has embedded this need for instant gratification in our minds. It has created a society of people that give up way too easily. Like most success in life and business, marketing takes time and persistence. In fact most prospects need to be exposed to your company, its services, the benefits received or problems solved, 7-13 times BEFORE they will decide to purchase. Don’t think that one attempt at reaching out to a prospect will magically make them open their wallet. Don’t think that even 3 times of reaching out will do so. It make take 3, 6, or 9 exposures to get your prospects comfortable with you and your company. Marketing is a marathon and you have to be in it for the long haul.

Mistake #3: Not Adapting to Current Times

Remember when newspaper or radio ads were the most effective way for a company to advertise? Well along came the 21st century full of technology. Embrace it. If you don’t have an attractive, user-friendly website, you’re making a mistake that could turn new customers away and inhibit your growth. If consumers find it difficult to navigate or looking outdated, they may leave with a negative impression of your company and never return. Don’t allow this to happen.

Are you refusing to get your company on social media or advertise using video? This is also costly. The internet, social media, and video marketing are here to stay. If you want to have your business thrive for many years and generations to come, it’s best to get on board… now!

Mistake #4: Lack of Consistency

In order for marketing to be effective it has to be creative and consistent. Think “Out of sight, out of mind.” This is true with any prospect. You don’t know what situational changes are going to occur in their life that may cause it to be… The Right Time. You don’t want to miss the opportunity when it arises. If you haven’t been planting those seeds and nurturing them all along, you won’t be there when they are ready to harvest. The goal of marketing is to be the company in the forefront of the consumer’s mind when they raise their hand and need help. Many businesses make the mistake of sporadic marketing or marketing only when business is slow. Marketing needs to be continual to smooth out the seasonality of business cycles. Don’t let your business fall into this trap!

Mistake #5: Backing Off When Goals are Achieved

Finally, the 5th marketing mistake you may be making is backing off when goals are achieved. This mistake may be the worst one. It’s too easy to breathe a sigh of relief and relish in the success you have achieved. Successful businesses get comfortable when things are running efficiently. However, the issue comes with being too comfortable. As stated earlier, marketing efforts can take 3, or even 6 months to start showing results. This lag time is why discontinuing your marketing efforts, then desperately trying to ramp them back up can be extremely dangerous. It is much wiser to consistently maintain your marketing efforts, then amplify and enhance them as needed. After all, customers may come and go for a variety of reasons. Focus on keeping lifelong customers, and a marketing plan that will help generate new ones during good times and bad.

Marketing is not always fun to do or think about when there is so much else going on. At the end of the day though, marketing is important to the success of your business. Treat it as such and avoid these 5 marketing mistakes. Taking the time to plan and actually prepare with the necessary research will make it so much easier to perform the steps outlined. Don’t forget, persistence is needed for successful execution of your marketing plan. You believe in your business. Make sure your marketing efforts reflect that!

Tricks and Tips on How You Can Become a Successful Business Owner

If you are going to risk your money and time in your own business, you must have a strong feeling that you will be successful. These strong feelings must exercise a high level of authority to get things done.

Studies around the world have shown that most business owners share common traits and characteristics that have made them to become successful business owners. Among these characteristics are those that distinguish the person who opens a business from the person who works for someone else.

These studies investigated successful and unsuccessful owners, some of whom went bankrupt several times while others became successful only after the first or second trial. These characteristics they share might almost predispose a person into trying to start a business.

Some of the most predominant characteristics you require to be successful business owner include:

If you want to open your own business, you must have a strong ‘need for achievement’. This ‘need for achievement’ is a psychological factor of motivation which measures your level of success in business.

Another characteristic for a successful business ownership is risk taking. When you want to start and manage your own business, you must see risks as factors that you can control to your own advantage.

Other characteristics you should possess to be among successful small business owners are business drive, thinking ability, competence in human relations, communication skills and technical knowledge.

In summary, if you are considering starting or running a business, here is a list of character attributes that make you a successful business owner:

· Be very entrepreneurial
· Always ‘step up to the plate’ when an opportunity arises
· See opportunities where everybody else does
· Avoid procrastination and make things happen
· Be full of optimism
· Accept mistakes as an opportunity to learn from failures
· Be motivated by your personal success and thrive to achieve it
· Know how, when and where to invest
· Be a time manager and not a time waster
· Be influential and persuasive
· Be surrounded by smart people with similar goal and vision
· Be up to date with business sense and intelligence
· Be fearless at challenges and obstacles on your road to success

Therefore if you want to run your business successfully, you must be ready and willing to put all these attributes into action. You also need to be ahead of your competitors by being well informed of modern business tricks and methodologies. This way, you will always be on the leading edge over your rivals. Seek more advice from your financial adviser today.

Qualities to Look for in a Successful Business Opportunity

There are many business opportunities out there for all different people. But, the problem with that is that not all businesses are successful. Some fail within a very short amount of time. And some fail later. There are ways to tell, though, if a business will succeed or not. Here are some qualities of a successful business opportunity.

Many people jump in on a business that will not work and lose out on the money. This happens all too often with people and with opportunities. They fail for all too many reasons: bad marketing, bad ideas and even bad circumstances. No matter what the reason, businesses fail. There are things to look for, though, to make sure that the business opportunity is one that will make you money and won’t fail.

Look at the idea first of all to see if the business will be a successful opportunity. Use your own judgment and business skills on this. You can see whether a business idea is a good one or not. Decide if a lot of people would want to purchase the service or goods. If only a few would, or even nobody, then you may want to pass on the opportunity because it will just not be a profitable business.

Look especially close at the prices. Too low of prices or too high of prices are a recipe for failure. While you can gain more customers with low prices, too low of them will not give you enough profit to pay yourself and maintain the upkeep of a business, whatever it may be. Simple math will do all that needs to be done on this particular part.

When you encounter a business opportunity, another way to tell if it will be a successful opportunity is to consider how the business can be marketed. Look at the business and consider the potential customer basis. Then, consider how they will be reached to market the business. Also, look at the money available for this type of marketing.

If you can, look at the business plan for the company. Whatever the business is, a good plan is always a good quality of a successful business opportunity. If you are the one creating the business plan, then create a good business plan. A plan will be detailed and thorough, but also easily understood and flexible enough to operate if things don’t go exactly as planned.

The last characteristic of a successful business opportunity is resources. When a business first opens, it will no doubt have some hard times that may drive it into the ground if there are not resources to fall back on when marketing has to be re-created or something has to be done to get customers.

When you are presented with any kind of business opportunity, before making the leap and becoming part of it, consider these options. Judge if the business opportunity will be a successful one. These qualities will tell you what is a successful business opportunity and what is not.

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